Strategic Negotiation: a winning approach
The concept is that negotiations represent a duel between two sides just like a bras de fer duel, but instead of hands each side "fights" with words, expression and charisma. Trying not to give a very angry and bold meaning to the final image, we decided to make the faces to look like they are talking, instead of yelling at each other, to emphasize the meaning of negotiation rather than fight.
Invitation
Roll-up banner
...in action