Bean & Herb brandingBean & Herb is a new store full of scents and flavors. With healthy eating and well-being in mind, Bean & Herb passionately brings together fine products from Greece and the whole world. For Bean & Herb we designed a branding system that reflects the enthusiasm, the ever-happy mood of the store owners but also the variety, colorfullness and multiculturalism of its products. The various versions of the logo can be applied to print, surfaces, packaging, environmental graphics, electronic media, adopting a more professional character or a more free and casual one. We also designed a typeface that completes the identity in all its applications.