Ioanna Kouri Pedoneurology Practice

We were commissioned to design the logo, brand identity and webpage of Dr. Ioanna Kouri pedoneurology specialist. Understanding that treating children with neurological problems is a very difficult subject both for the children and their parents, we decided to present it as optimistic as we could, without looking for a childish or comic approach that would degrade the subject. We combined in the logo the basic elements that needed to communicate clearly (but not harshly) the field of pedoneurology using a set of colours that would relax but also gain parents' trust, keeping the whole brand consistent both in print and digital media.