Pera logo & brand application design
The new Pera logo was designed using calligraphy, to create a characteristic oriental feel to the greek letters.
"Pera" is a suburb of Istanbul, but the word also takes the meaning of "yonder". The bistro serves oriental street food with a special character, given by its owners multi-cultural heritage.
Pera is located in one of the most lively areas in the historical centre of Athens, attracting a young and trendy crowd, thus naturally aiming to establish itself as one of the best street food take away hot spots.
We therefore focused on creating an identity with a fresh and modern look, although never loosing sight of the oriental character of the bistro.
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